PGDM – TWO YEARS

 

Post Graduate Diploma in Management


 

PGDM offers Specialisations in : Finance | Marketing | Operations | Human Resource | Business Analytics

IMT CDL’s PGDM is specially designed to equip students with comprehensive management education. Spread across four semesters, the two-year programme provides an intensive, stimulating and challenging learning experience.

The curriculum has been designed to lay a strong foundation for logical and analytical skills of the students and covers all important areas of management specializations. The Programme is designed to develop professional managers ready to work at responsible positions in a global environment.

Programme Eligibility

Bachelor’s Degree in any discipline from any recognized University or equivalent degree recognized by Association of Indian Universities (AIU).

PGDM PROGRAM DETAILS
Programme Structure

The PGDM programme is covered in Four (4) semesters. The Programme is of total Eighty Four (84) credits. It includes Three (3) non-credit Foundation Courses, Fifteen (15) Core Courses with a total of Sixty (60) credits, Five (5) Elective Courses with a total of Twenty (20) credits and a Project Work of Four (4) credits.
In the first three semesters the student will imbibe concepts in all the key areas of management. The last semester will allow the students to pick five (5) electives of their choice. If the student wishes to specialize in any particular area, he/she needs to pick all the five (5) electives from that area.

The Two Year PGDM programme offers specializations in five areas –Marketing, Finance, Human Resource, Operations, and Business Analytics.

Dual Specialization – A student can also do Dual Specialization by choosing Five (5) more Electives from another specialization area. For Dual Specialization, student has to study for one (1) additional semester and pay the applicable course fee.

Curriculum

PGDM-Two Years Programme with Specialization

This programme structure is applicable for students enrolled in the current session.

 

Foundation Courses
S. No. Course Name Credits
1 Basics of Accounting Non Credit
2 Basics of Communication Non Credit
3 Basics of Management Non Credit

 

Semester – I
S. No. Course Code Credits
1 Principle of Economics 4
2 Management Accounting 4
3 Marketing Management 4
4 Business Statistics 4
5 Managerial Communication 4
Semester – II
S. No. Course Name Credits
1 Financial Management 4
2 Business Environment 4
3 Organization Behavior 4
4 Operations and Supply Chain Management 4
5 Introduction to Information Systems 4
Semester – III
S. No. Course Name Credits
1 Legal & Regulatory Environment of Business 4
2 Strategic Management 4
3 Managing New Ventures 4
4 Human Resource Management 4
5 Ethics & Corporate Governance 4
Semester – IV
S. No. Course Name Credits
1 Elective-I 4
2 Elective-II 4
3 Elective-III 4
4 Elective-IV 4
5 Elective-V 4
6 Project 4
Total Programme Credits: 84 Credits.
 

List of Electives

 
Area of Specialization – Finance
S. No. Elective Courses Credits
1 Financial Risk Management 4
2 Management of Financial Services 4
3 Financial Analysis & Business Valuation 4
4 Security Analysis & Portfolio Management 4
5 Fixed Income Securities 4
6 Retail Banking 4
7 Mergers, Acquisitions & Corporate Restructuring 4
View Table of Contents
 
Area of Specialization – Operations
S. No. Elective Courses Credits
1 Project Management 4
2 Operations Strategy 4
3 Advanced Supply Chain Management 4
4 Quality Management 4
5 Service Operations Management 4
6 Technology Management 4
View Table of Contents
 
Area of Specialization – Human Resource Management
S. No. Elective Courses Credits
1 Employees Relation Management 4
2 Performance Management 4
3 Organizational Development & Intervention 4
4 Strategic Human Resource Management 4
5 Compensation & Reward Management 4
6 Training & Development 4
View Table of Contents
 
Area of Specialization – Marketing
S. No. Elective Courses Credits
1 Digital Marketing 4
2 Retail Management 4
3 Marketing of Services 4
4 Consumer Behaviour 4
5 Sales and Distribution Management 4
6 Integrated Marketing Communications 4
7 Marketing Research 4
View Table of Contents
 
Area of Specialization – Business Analytics
S. No. Elective Courses Credits
1 Data Mining for Business Analytics 4
2 Marketing Analytics 4
3 Risk Analytics 4
4 HR Analytics 4
5 Predictive Modelling 4
6 Business Simulation 4
View Table of Contents

Disclaimer – Programme Structure and Curriculum is subject to change at the discretion of IMT CDL and as per the directives issued by regulator.

Fee Structure

Fee structure

PGDM-Two Years Programme Semester-1 Semester-2 Semester-3 Semester-4
Tuition Fee 27,500 27,500 27,500 27,500
Alumni Fee 1000
Total Fee 28,500 27,500 27,500 27,500
 

PAYMENT SCHEDULE

The fee for all the programmes is payable at the beginning of every semester. Study material would be sent only after the fee is received by IMT CDL. Failure to deposit the fee would debar the candidate from attending Online/Offline Learning Sessions (OLS) and continued failure would result in getting debarred from the programmes. The students are required to ensure timely payment of the fee.

Note:

  • Every student is expected to pay semester-wise fee in January and July every year for the entire programme duration. If a student does not pay the fee payable in the concerned semester by the prescribed date the student will have to pay the fee along with a fine of Rs. 2500.
  • There is an additional Exam Fee for International Location. If a student is appearing for exam at an International location, then a fee of Rs. 2500 per exam has to be paid for each exam.

MODE OF PAYMENTS:

Payment through Demand Draft

Payments are accepted through Demand Draft, in favour of IMT CDL, payable at Delhi. The draft may be couriered to IMT CDL Ghaziabad, Head Office.

Online Payment

Students can deposit all types of fees through online mode also.

FEE CONCESSION

  • Fee concession shall be given to serving/retired defense personnel (Army, Air Force and Navy personnel only), SC/ST, War Widows and Handicapped Candidates in the case of the PGDM and PGCM only.
  • Category for fee concession once indicated in the admission form shall not be allowed to be changed

Application Forms, duly completed, may also be sent to:

Coordinator – Admissions

IMT-Centre for Distance Learning,

A-16, Site-3, UPSIDC Industrial Area, Meerut Road, Ghaziabad – 201 003

Note:

Students are advised not to submit any fee payment through cash.

General Information

  • All policies, rules, regulations, fee structure, syllabus, facilities, etc. are subject to review and change from time to time as per requirement. The changed policies, rules, etc. shall be binding on all the students.
  • Any dispute is subject to the jurisdiction of Ghaziabad court only.
  • IMT CDL reserves the right to change fee structure from time to time. The revised fee would be applicable to all the students.
Assessment

Evaluation

IMT CDL evaluation system has two components: Assignment (30 marks) and End Term Examination (70 marks). The student has to submit the assignments during the semester while examinations will be held at the end of semester. The examination will be held at designated centres.

Examinations

The End-Term Examination (ETE) is held at the end of every semester.

Components of ETE:
The following components will comprise the ETE for each course:
– Analytical and conceptual comprehension through multiple choice questions.
– Case or problem-solving exercises.

Assignments

Assignments are a very important aspect of the assessment system and an excellent tool for continuous evaluation. Two Assignments are conducted during the semester for each course. The assignments get activated in the student information system during the semester as per announced timelines. Students have to mandatorily submit their assignments before the commencement of the End-Term Examination.

Weightage: Assignment (30 marks) and End Term Examination (70 marks)

Passing criteria:

  • To be declared as ‘Pass’ in a course a student should secure 40% marks in aggregate (Assignments and ETE combined) with minimum 25 marks (35%) in ETE.
  • Student has to attempt two assignments of 15 marks each for each course. No minimum marks are to be secured in assignment to be declared as ‘Pass’ in a course.
  • Project is to be submitted by the student in final semester in Two Year PGDM and 15 months PGDM (Executive) programme. The student should secure minimum 40% marks in Project Work in order to be declared as ‘Pass’.
  • In PGCM programme, student has to appear for comprehensive Viva Voce in the final semester. The student should secure minimum 40% marks in Viva Voce in order to be declared as ‘Pass’.

Scholastic achievement

  • Ist Division: Students with an aggregate percentage of 60% marks or above
  • IInd Division: Students with an aggregate percentage of 50% marks and below 60% marks.
  • IIIrd Division: Students with an aggregate percentage of 40% marks and below 50% marks.

Students aggregating less than 40% marks are declared as unfit for Post-Graduate Programmes.

Specializations Table of Contents : FINANCE

Table of Contents – Specialization in Finance

Security Analysis & Portfolio Management
1 Introduction to Investment and Securities
2 New Issue Market and Secondary Issue Market
3 Stock Market Indices and SEBI
4 Return on Investment
5 Diversification of Risk
6 Fundamental Analysis: Economic, Industry and Company Analysis
7 Technical Analysis, Indicators and Oscillators
8 Efficient Market Theory
9 Portfolio Construction
10 Portfolio Models
11 Capital Asset Pricing Theory and Arbitrage Pricing Theory
12 Portfolio Evaluation
Financial Risk Management
1 Introduction to Derivatives
2 The Derivatives Market in India
3 Forward Contracts
4 Futures Contracts
5 Hedging Strategies Using Futures
6 Swaps
7 Fundamentals of Options
8 Call & Put Options
9 Combination of Options: Trading Strategies
10 The Binomial Option Pricing Model
11 The Black-Scholes Option Pricing Model
12 Greeks in Options
Financial Analysis & Business Valuation
1 Overview of Financial Statements
2 Financial Statements Analysis
3 Financial Statements Analysis— Other Aspects
4 Cash Flow Statement
5 Financial Planning and Strategic Decision Making
6 Financial Forecasting and Modelling
7 Financial Reporting Quality
8 Business Valuation
9 Engaging in Cross-Border Collaboration: Managing Across Corporate Boundaries
10 How to Manage Alliances Better Than One at a Time
11 Corporate Restructuring and its Valuation
12 Tax Treatment and Legal Aspects of Corporate Restructuring
Management of Financial Services
1 Financial System
2 Money Market
3 Capital Market
4 Capital Market Intermediaries
5 Banking
6 NBFCs
7 Insurance
8 Mutual Funds
9 Leasing & Hire Purchase
10 Securitization
11 Venture Capital
12 Credit Rating
Retail Banking
1 An Overview of Banking Industry
2 Regulatory Institutions and Banking Policies
3 Financial Statements of Banks
4 Evaluation of Performance of Banks
5 Asset Classification, Income Recognition and Provisioning Norms for Non-Performing Assets
6 Loans and Advances—Fund-Based—Non-Priority
7 Loans and Advances—Non-Fund-Based
8 Loans and Advance—Priority Sector Finance
9 Asset Liability Management
10 Liquidity Risk Management
11 Investment Management
12 CRAR, Credit Risk, Market Risk, Interest Risk
13 Financial Innovations and Opportunities for Banks
Fixed Income Securities
1 Fixed Income Securities: Defining Elements
 
  • Overview of Fixed Income Securities
 
  • Legal, Regulatory, and Tax considerations
 
  • Fixed Income Securities – Cash Flows & Embedded Options
2 Fixed Income Market: Issuance, Trading & Funding
 
  • Types of Fixed Income Securities
 
  • Primary and Secondary Bond markets
 
  • Short-term Funding alternatives available to banks
3 Introduction to Fixed Income Valuation
 
  • Bond valuation
 
  • Yield to Maturity Measures
 
  • Bond Pricing
 
  • Maturity Structure of Interest Rates
4 Understanding Fixed-Income Risk & Return
 
  • Properties of Bond Duration, Convexity & Interest Rate Risk
 
  • Bonds with Embedded Options
 
  • Bond Convexity
5 Fundamental of Credit Analysis
 
  • Capital Structure, Seniority Ranking and Recovery Rates
 
  • Rating Agencies, Credit Rating and Their Role In The Debt Markets
 
  • Traditional Credit Analysis
 
  • Special Considerations of High-Yield, Sovereign, And Non-Sovereign Credit Analysis
6 Introduction to Asset Backed Securitization
 
  • Securitization Process
 
  • Mortgage-Backed Securitization
 
  • Collateralized Mortgage Obligations
 
  • Non-Mortgage Asset-Backed Securities
 
  • Collateralized Debt Obligations
Mergers Acquisitions and Corporate Restructuring
1 Introduction to Mergers, Acquisitions, and Corporate Restructuring
2 Motives of M&A and Deal Synergies
3 M&A Process
4 Deal Structuring and Financing
5 Deal Valuation
6 Accounting for Mergers and Acquisitions
7 Performance Evaluation of M&A
8 Regulatory Insights for M&A in India
9 Success & Failures of Mergers and Acquisitions
10 Overview of Select M&A Deals
– MARKETING

Table of Contents – Specialization in Marketing

Consumer Behavior
1 Consumer Behavior and Marketing Strategy
2 Cross – Cultural Variations in Consumer Behavior
3 The Changing Society : Values and Consumption Pattern
4 The Changing Society : Demographics and Subculture
5 Families and Household as Part of Society
6 Group Influences on Consumer Behavior
7 Perception
8 Learning, Memory, and Product Positioning
9 Motivation and Personality
10 Self-Concept and Lifestyle
11 Consumer Decision Process and Problem Recognition
12 Information Search and Alternative Evaluation
13 Outlet Selection and Purchase
14 Postpurchase Processes, Customer Satisfaction, and Customer Commitment
Digital Marketing
1 Understanding Digital Marketing
2 Website Planning
3 Email Marketing
4 Search Engine Optimisation (SEO)
5 Social Media Marketing
6 Segmentation, Targeting and Positioning by Using Online Tools and Google AdWords and AdSense
7 SEO and Social Media Marketing
8 Content Marketing
9 Facebook as Social Media Marketing Tool
10 LinkedIn as Social Media Marketing Tool
11 Twitter as Social Media Marketing Tool
12 Measuring Results of Social Media Marketing Tool
13 Pay-Per-Click
14 Mobile Marketing
15 Affiliate Marketing
Integrated Marketing Communications
1 Overview of Integrated Marketing Communications
2 Marketing Communications Challenges: Enhancing Brand Equity, Influencing Behavior, and Being Accountable
3 Targeting
4 Positioning
5 Objective Setting and Budgeting
6 Overview of Advertising Management
7 Effective and Creative Advertising Messages
8 Message Appeals and Endorsers
9 Measuring Advertising Message Effectiveness
10 Advertising Media: Planning and Analysis
11 Traditional Advertising Media
12 Internet Advertising
13 Other Advertising Media
14 Sales Promotion and the Role of Trade Promotions
15 Marketing-Oriented Public Relations and Word-of-Mouth Management.
Marketing of Services
1 Introduction to Services
2 Conceptual Framework: The Gaps Model of Service Quality
3 Customer Expectations of Service
4 Customer Perceptions of Service
5 Building Customer Relationships
6 Service Recovery
7 Service Innovation and Design
8 Physical Evidence and the Servicescape
9 Customer-Defined Service Standards
10 Employees’ Roles in Service
11 Customers’ Roles in Service
12 Integrated Service Marketing Communications
13 Pricing of Services
14 The Financial and Economic Impact of Service
Marketing Research
1 Marketing Research: From Data to Information to Action
2 The Research Question: Formulation of the Problem
3 Exploratory, Descriptive, and Causal Research Designs
4 Collecting Secondary Data from Inside and Outside the Organization
5 Collecting Primary Data by Observation
6 Collecting Primary Data by Communication
7 Asking Good Questions
8 Designing the Questionnaire
9 Developing the Sampling Plan
10 Data Collection: Enhancing Response Rates while Limiting Errors
11 Data Preparation for Analysis
12 Analysis and Interpretation: Individual Variables Independently
13 Analysis and Interpretation: Multiple Variables Simultaneously
14 The Research Report
Retail Management
1 Perspectives on Retailing
2 Retail Strategic Planning and Operations Management
3 Retail Customers
4 Evaluating the Competition in Retailing
5 Managing the Supply Chain
6 Market Selection and Retail Location Analysis
7 Merchandise Buying and Handling
8 Retail Pricing
9 Advertising and Promotion
10 Customer Services and Retail Selling
11 Store Layout and Design
Sales and Distribution Management
1 Introduction to Sales & Distribution Management, Linkage of Sales and Marketing function
2 Theories of Selling, Personal Selling, and Sales Process
3 Sales Planning and Forecasting
4 Sales Organization: Structures, Specializations & Roles
5 Training, Compensation and Motivation of Sales Force
6 Designing and Managing Sales Territories & Quotas
7 Evaluating & Controlling Sales Performance
8 Introduction to Distribution System
9 Selection of Channel and Channel Partners
10 Channels of Distribution: Roles & Functions
11 Distribution Analysis, Channel Management and Control
12 Physical Distribution Management: Logistics. Transportation & Warehousing
13 Distribution of Services
– OPERATIONS

Table of Contents – Specialization in Operations

 

Project Management
1 Introduction to Project Management
2 Project Selection and Prioritization
3 Organizational Capability: Structure, Culture, and Roles
4 Chartering Projects
5 Stakeholder Analysis and Communication Planning
6 Scheduling Projects
7 Resourcing Projects
8 Budgeting Projects
9 Project Risk Planning
10 Project Quality Planning and Project Kickoff
11 Performing Projects
12 Monitoring and Controlling Projects
13 Finishing Projects
Operation Strategy
1 Operations Strategy
2 Performance Management
3 Capacity Strategy
4 Coordinating the Supply Chain
5 Process Technology
6 Management of Quality
7 Aggregate Planning and Master Scheduling
8 Product and Service Design
9 Business Process–Focused Strategies and Organizational Design
Advanced Supply Chain Management
1 Understanding the supply chain: The Core Concept
2 Logistics Management
3 Logistics and Economy
4 Sourcing Management
5 Demand Estimation in a Supply Chain
6 Warehousing Management
7 Managing Inventory to satisfy Customer Demand
8 Transportation
9 Total Logistics Cost Management for Competitive Advantage
10 Global Logistics Value Chain Management
11 Supply Chain Performance Management
Quality Management
1 Quality: Conceptual Framework
2 Quality Gurus and Their Contributions
3 Statistical Quality Control and Statistical Process Control
4 Cost of Quality
5 Six-Sigma: The Quality-Improvement Programme
6 Seven Tools of Quality Control
7 Failure Mode, Effect, and Criticality Analysis
8 Zero Defects and Poka-Yoke
9 Total Productive Maintenance and Kaizen
10 Quality Standards, Certification, and Awards
Service Operations Management
1 Introduction: service in the Economy
2 Strategic Positioning and Service Strategy
3 Internet Strategies
4 Environmental Strategies
5 New Service Development
6 Managing the service Experiences
7 The front office, Back office Interface
8 Offshoring and outsourcing
9 Analysing Processes
10 Service Quality
11 Six sigma for Service process improvement
12 Yield Management
13 Inventory Management in services
14 Waiting time management
15 Real world project management
16 Site selection for services
17 Advanced Models: Data envelopment Analysis
Technology Management
1 Technology and Innovation Management—Conceptual Foundation
2 Technology Strategy
3 Technology Management
4 Innovation Management
5 Technology Forecasting, Assessment and Acquisition
6 Product and Process Development and Role of Technology
7 Technology and Business Model
8 Technology and Innovation Implementation
9 An Overview of Existing and Emerging Technology
10 Technology and Sustainability
11 Innovation Driving Industry 4.0 and Fourth Industrial Revolution
12 Design Thinking for Innovation
– HUMAN RESOURCE

Table of Contents – Specialization in Human Resource

Industrial Relations
1 Indian Industrial Relations: An Overview
2 Industrial Relations: Concepts, Structure and Functions
3 Discipline
4 Trade Unions
5 Collective Bargaining
6 Employee Grievances
7 Industrial Relations: Peaceful IR, Parties to IR, Strategy to IR
8 Worker’s Participation in Management
9 India and the ILO
10 Technology and Industrial Relations
11 Labour Laws
12 Labour Welfare and Social Security
13 Employee Welfare
14 Industrial Conflict
15 Wages and Industrial Relations
16 World Trade Organisation
Managing Diversity
1 Diversity: An Introduction
2 The Organisational Context
3 Equal Employment Opportunity
4 Culture and Management
5 Managing Cross-Cultural Transitions: Moving Abroad and Coming Back Home
6 How Cultural Differences Affect Organisations
7 Communicating Across Cultures
8 Performance Management
9 International Compensation
10 IHRM in Cross Borders Mergers and Acquisitions, International Alliances and SMEs
Performance Management
1 Introduction
2 Impact of Organisational Structure on PMS
3 Designing PMS: Setting Objectives
4 Establishing Standards
5 Reward Management
6 Performance Management Frameworks
7 Methods of Performance Appraisal
8 Emerging Ways to Performance Appraisal
9 Evaluation
10 Issues
Strategic Human Resource Management
1 Resource Driven Strategy: An Introduction
2 Global Human Resource Management
3 Strategic Approach to Management Structure, Job Design and Work System
4 Strategic Approach to Manpower Acquisition: Recruitment
5 Strategic Approach to Manpower Acquisition: Selection
6 Strategic Development of Human Resources
7 Human Resource Systems: Its Macro and Micro Dimensions
8 Strategic Approach to Industrial Relations
9 Mergers and Acquisitions in Human Resource management
10 Social Responsibility and Human Resource management
Compensation and Reward Management
1 Strategy: The Totality of Decisions
2 Pay-for-Performance: The Evidence
3 Defining Competitiveness
4 Defining Internal Alignment
5 Designing Pay Levels, Mix and Pay Structures
6 Pay-for-Performance Plans
7 Compensation of Special Groups
8 Statutory Benefits Including Health Care, Employee Welfare, and Retirement Benefits
9 Government and Legal Issues in Compensation
10 Cases
Learning and Development
1 Organisation Learning and Learning Organisation (Management of Human Capital)
2 What is Knowledge? (Data-Information-Knowledge-Intelligence-Business Intelligence)
3 Knowledge Management: Development (Identification, Validation, Creation, Acquisition)
4 Knowledge Management: Application Phase (Transfer, Measure, Capitalise and Control)
5 Human Resource Planning and Human Resource Information Systems
6 Retention Management
7 Trends in Human Resource Management
– BUSINESS ANALYTICS

Table of Contents – Specialization in Business Analytics

Business Simulation
1 What Is Modeling and Simulation?
2 The Role of Modeling and Simulation
3 Simulation: Models That Vary over Time
4 Queue Modeling and Simulation
5 Human Interaction with Simulations
6 Verification and Validation
7 Uses of Simulation
8 Modeling and Simulation: Real-World Examples
9 The Future of Simulation
Data Mining for Business Analytics
1 An Introduction To Data Mining And Predictive Analytics
2 Data Preprocessing
3 Exploratory Data Analysis
4 Dimension-Reduction Methods
5 Univariate Statistical Analysis
6 Multivariate Statistics
7 Preparing To Model The Data
8 Simple Linear Regression
9 Multiple Regression And Model Building
10 K-Nearest Neighbor Algorithm
11 Decision Trees
HR Analytics
1 Human Capital Analytics
2 Alignment
3 The Measurement Plan
4 It’s All about the Data
5 What Dashboards Are Telling You: Descriptive Statistics and Correlations
6 Causation: What Really Drives Performance
7 Beyond ROI to Optimization
8 Share the Story
9 Conclusion
Marketing Analytics
1 Introduction to Marketing Analytics
2 Summarise Marketing Data
3 Pricing Analytics
4 Promotion Analytics
5 Forecasting
6 What Do Customers Want?
7 Customer Value
8 Market Segmentation
9 Retailing
10 Pay Per Click (PPC) Advertising
11 Marketing Research
12 Internet and Social Media Marketing
13 Web Analytics and Digital Analytics
Predictive Modelling
1 Overview of Predictive Analytics
2 Setting Up the Problem
3 Data Understanding
4 Data Preparation
5 Itemsets and Association Rules
6 Descriptive Modeling
7 Interpreting Descriptive Models
8 Predictive Modeling
9 Assessing Predictive Models
10 Model Ensembles
11 Text Mining
12 Model Deployment
13 Case Studies
Risk Analytics
1 Why do a Risk Analysis?
2 Planning a Risk Analysis
3 The Quality of a Risk Analysis
4 Choice of Model Structure
5 Optimisation in Risk Analysis
6 Checking and Validating a Model
7 Project Risk Analysis
8 Project Planning-I
9 Project Planning-II
10 Project Risk Management
11 Risk Assessment for Organisation
12 Risk Mitigation
13 Implementing Risk Mitigation